Published 2026-07-19
Direct answer: Consulting on-page SEO starts with unique titles, clear H1s, complete service pages, internal links, and crawlable FAQs. Shortlistor extends that checklist with GEO/AEO tasks so the same pages also earn AI recommendations.
Core on-page SEO
Before advanced tactics, fix the basics every crawler expects.
- · Unique title and meta description per indexable page
- · One H1 that matches search intent
- · Descriptive URLs and logical breadcrumbs
- · Internal links from hub pages to service and proof pages
- · Fast, mobile-friendly, HTTPS pages
- · XML sitemap and robots.txt that allow marketing URLs
Consulting-specific completeness
Service pages should state who you serve, problems solved, approach, and outcomes. Partner bios need specialties and proof. Case studies need numbers. Incomplete pages underperform in both Google and AI answers.
Add the GEO/AEO layer
Once on-page SEO is sound, add FAQ coverage for AI prompts, Organization/FAQ schema, llms.txt, and multi-engine mention testing. That is the layer Shortlistor operationalizes for consulting firms.
Put this into practice
Shortlistor helps consulting firms measure AI visibility and ship SEO-aligned GEO and AEO improvements.