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Long-form guidance for legal marketers and managing partners who need search rankings and AI recommendations — not just one or the other.
2026-07-19
SEO still wins discovery on Google. GEO wins shortlists inside ChatGPT and Perplexity. Law firms need both — and Shortlistor connects GEO/AEO work to the content foundations SEO already rewards.
Read article →2026-07-19
How Organization, FAQ, and ProfessionalService schema help Google and answer engines understand law firms — a core AEO tactic that also supports SEO rich results.
Read article →2026-07-19
How to write law firm FAQ pages that support SEO snippets and AEO shortlist-readiness — mirroring the questions clients ask Google and ChatGPT.
Read article →2026-07-19
A practical on-page SEO checklist for law firm websites — titles, headings, internal links, page completeness, and the GEO/AEO extras that improve AI visibility.
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