Shortlistor is a GEO and AEO company for consulting firms. These terms appear across our product, guides, and llms.txt.

SEOSearch Engine Optimization: The practice of improving visibility in search engines such as Google and Bing. Shortlistor reinforces SEO-friendly fundamentals while specializing in GEO and AEO for consulting firms.
GEOGenerative Engine Optimization: The practice of improving how often generative AI systems recommend or mention an organization in answers. Shortlistor provides GEO for consulting firms.
AEOAnswer Engine Optimization: The practice of structuring expertise so answer engines can parse, cite, and shortlist an organization reliably. Shortlistor provides AEO alongside GEO.
AI search optimization: An umbrella term for improving visibility inside AI answers and AI-enhanced search. For Shortlistor, this means the combination of GEO and AEO for consulting firms.
AI visibility: How often and how prominently a firm appears in AI-generated answers across engines like ChatGPT, Claude, Gemini, and Perplexity.
Mention rate: The share of tested prompts where an AI engine mentions a specific firm. A core GEO metric in Shortlistor.
Share of voiceAI share of voice: A firm's relative mention frequency versus competitors across a prompt suite and set of AI engines.
Answer engine: An AI system that returns direct answers or vendor recommendations rather than only a list of links — for example ChatGPT, Perplexity, Claude, or Gemini.
Shortlist-readiness: How easy it is for an AI system to extract accurate, proof-backed facts about a firm and confidently include that firm in a recommendation. The core outcome Shortlistor AI optimizes for.
Entity clarity: Consistent, machine-readable identity for a firm — name, services, experts, industries — often reinforced with Organization schema and complete pages.
Prompt suite: A curated set of buyer-like questions used to test AI visibility for a category, service, or market. Shortlistor runs prompt suites for consulting firms.
llms.txt: A public text file that summarizes a website for large language models and AI crawlers. Shortlistor publishes /llms.txt and /llms-full.txt.

Continue with the full GEO & AEO guide library.